About Me

Who am I?

 As a certified personal trainer and wellness coach, I have helped people of all ages and abilities for over 20 years! In that time I’ve amassed well over 25,000 hours of personal training experience including a diverse range of clientele, from the advanced athlete to people over 60 who are completely new to exercise. I offer a compassionate and professional approach to my services that I beleive has helped sustain my business over all these years.

I’ve always maintained that great leaders lead from the front – not the back, and as such, aim to be an example of my own philosophy. Since day 1, I’ve prioritized professional development, with countless workshops, certifications and home study classes to stay current with evolving science and fitness innovations. As a practicing personal trainer and lifelong student of optimal human movement, I hope to continue to grow and evolve as a fitness and wellness professional. To say I’m passionate about my work is huge understatement.

Craig Simms

Certified Personal Trainer,


Certified Wellness Coach

Craig Simms with older female client
About Us

What I Do

Transfigure is a personal training and weight loss coaching service that adheres to the highest standards of practice.  Some personal trainers are generic in nature in that they aim to serve everybody. I don’t!  

My clients are regular people (not elite athletes), including many older adults, who are either new to exercise or have been out of shape for some time. Additionally, many of my clients are struggling to manage their weight in an attempt to prevent or reverse chronic health issues. By understanding and focusing on my core clients, I’ve been able to specialize in their specific needs and have the necessary tools prepared to help them realize their goals.

So what exactly do I specialize in?

Transfigure (the word and the company) is synonymous with personal transformation. In the context of my service, personal transformation is when an individual:

Experiences a shift to a higher state of health and wellness.

Experiences change with a degree of permanence, of irreversibility to it.

Why Choose Us

My Philosphy

"My goal is to educate and inspire you to develop and MAINTAIN a dedication to healthy living."

While many personal trainers are changing their business models toward group exercise , I continue to focus and develop my services toward the individual. I don’t subscribe to practices that lump or cluster clients in a group setting and deliver a “generic brand” of exercise. For many people, this is not the way to get the most out of an exercise program.

I realize that most people have busy lives and wish to exercise as efficiently as possible. My clients achieve their fitness goals in only 1-2 brief sessions per week. I don’t offer cookie-cutter workouts or prescribe exercises that will place you in an unstable or unsafe position. Your program constantly evolves with you and not the other way around.

I also understand that many people don’t particularly like exercise and struggle to work hard enough or long enough to get results. My ability to compassionately guide you through developing your own confidence to work hard enough AND to develop a routine that you’ll actually enjoy doing is what truly sets my service apart.

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Happy Clients
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Years Of Experience
Hours Of Professional Training

Our Studio

Where Do I Train ?

Since 2009, I’ve trained my clients out of Executive Lifestyles personal training studio. The studio is located in the heart of the Fairview Slopes and Mount Pleasant neighbourhoods in Vancouver, British Columbia.

Transfigure personal training studio center

The studio itself boasts a quiet non-intimidating and friendly atmosphere that keeps my clients comfortable and focused on their sessions. It is also the first studio of it’s kind in Vancouver and has progressed nicely over time with industry trends and client demand. When you become my client you won’t pay any gym membership fees, as this space is leased to me for our use during your sessions.

4200 Square Foot Club

Filtered Water

Outdoor Training Options Available

Quite and Comfortable Atmosphere

Clean Open Space

State Of The Art Fitness Equipment

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